Social marketing and public health : [publication] : theory and practice /
by
French, Jeff [edt]
.
Material type: 
BookPublisher: Oxford : Oxford University Press, 2010Description: 351 p. : ill. ; 25 cm.ISBN: 9780199550692; 0199550697.SAPHIR theme(s): Promotion de la santé - Prévention | Santé publiqueMeSH subject(s): Social Marketing | Health Promotion | Health Promotion -- methodsPUBLICATION TYPE SAPHIR: MonographSummary: Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and social behavior change programs. It focuses on target groups within the population, tailoring campaigns and awareness with the aim of achieving specific behavioral goals relevant to the public good. Social marketing is increasingly recognized as a valuable tool within public health, where it can improve health and reduce health inequalities. It is particular important for influencing lifestyle behaviors such as smoking, drug use, drinking, and over eating. [
] This book gives an international focus on social marketing [
]. It covers both theory and practice, frames social marketing within its political and policy context, and takes an ecological view of health improvement. The book includes case examples [
], and provides a step-by-step guide to developing, implementing and evaluating social marketing. [
] [Ed.]
| Item type | Current location | Call number | Status | Date due |
|---|---|---|---|---|
| CHUV, Collection de santé publique (CDSP) et InfoDoc Promotion de la santé (PSS) | FA-1248 (Browse shelf) | Available |
Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and social behavior change programs. It focuses on target groups within the population, tailoring campaigns and awareness with the aim of achieving specific behavioral goals relevant to the public good. Social marketing is increasingly recognized as a valuable tool within public health, where it can improve health and reduce health inequalities. It is particular important for influencing lifestyle behaviors such as smoking, drug use, drinking, and over eating. [ ] This book gives an international focus on social marketing [ ]. It covers both theory and practice, frames social marketing within its political and policy context, and takes an ecological view of health improvement. The book includes case examples [ ], and provides a step-by-step guide to developing, implementing and evaluating social marketing. [ ] [Ed.]